Past Work
Every project takes a data-driven approach to ensure the tactics align with the client’s over-arching business goals.
Digital Advertising
Reach customers wherever they are with ads that target interests, search habits, and demographics.
In the new, “cookieless” world, first-party data is a powerful way to serve search, display, and video advertising to customers who have visited, or have shown interest in your brand.
Case Study:
In 2020, after the pandemic shuttered indoor dining, a burgeoning deluxe burger chain went online for the first time. With advertising that targeted the delivery zones of ten different brick-and-mortar locations, we launched an online ordering campaign that sent sales through the roof, and attracted new customers from across the market.
Online promotions and email marketing further nurtured new and existing customers, and led to an unprecedented expansion when other brands were closing down.
Search Engine Optimization
SEO isn’t just about keywords anymore.
Successful strategies employ a variety of tactics including lightening-fast page load speeds, optimized header and schema structure, and a sturdy network of backlinks. It’s an ever-changing landscape that needs constant supervision. When done right, a good SEO strategy can pay for itself in just a short time.
Case Study:
Sizzle Pie, the go-to spot for east coast slices in Portland, OR, needed a complete overhaul of their website’s content structure. A quick look at their search performance showed a surprising lack of traffic from simple terms like “pizza”. Turns out, most search engines thought they sold pies instead.
After an extensive website audit and a strategy that included rewriting headers, adding image alt tags, and cutting their page load speed in half, Sizzle Pie immediately doubled their search impressions for terms including “pizza” and their online sales ticked back up to pre-pandemic levels.
Content Marketing
We’re in a pivotal era in the history of the internet where content is king.
Information is now ubiquitous, but, alas, not always accurate. Emerging brands can use the internet’s global reach to connect with customers who are thirsty for answers to their burning questions. A data-driven content strategy allows your business to join the conversation and become a thought-leader that customers can rely on and trust for relevant information
Case Study:
The DUTCH Test is a unique hormone testing product that can open the door to lasting wellness, but only if integrative healthcare providers have the key. This growing company needed an organized approach to content creation and campaign strategy to educate their provider community about the intricacies of hormones and hormone testing.
With research-based education including monthly webinars, podcasts, and a self-paced online training course, DUTCH doubled their monthly client acquisition and increased engagement from existing providers by 12%.
